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Featured Halloween Articles Featured Articles
The latest Halloween articles from the staff of Halloween Online.
Halloween Costumes Halloween Costumes
Halloween Costumes, Halloween Masks and Makeup ideas.
Halloween Decorations Halloween Decorations
Halloween decorations you can make or buy for the spookiest night.
Halloween Recipes Halloween Recipes
Our cookbook filled with Halloween recipes, tasty tricks and treats.
Halloween Games Halloween Games
Spooky Halloween games adaptable for both kid's and adults.
Halloween Party Planning Halloween Party
Halloween Party planning and ideas for your festivities.
Halloween Safety Guide Halloween Safety
S
afety information, tips and suggestions for a safe Halloween.
Halloween Tips 101 Halloween Tips
That's right, 101 great Halloween tips, ideas and suggestions!
Halloween Props & Special FX Halloween Props
Spooky Special Effects and Props for your Halloween haunt.
Pumpkin Carving Pumpkin Carving
Pumpkin carving tips for carving your Halloween Jack O' Lanterns.
Halloween Music & Movie Reviews Movies & Music
Suggestions for the best Halloween music and Halloween movies.
Halloween Crafts Halloween Crafts
Halloween craft ideas and instructions for lots of Halloween fun.
High Tech Halloween High-Tech Halloween
Ghostly gadgets for your computer, cell-phone, Palm Pilot and more!
Halloween Guide and Ideas
 
Halloween Guide and Ideas

HALLOWEEN NEWS


NRF HALLOWEEN CONSUMER SURVEY SHOWS ADULTS NEVER GREW UP
HALLOWEEN STATISTICS UNMASKED

Last year, Halloween took the retail industry by storm compiling $2.5 billion in sales and advertising revenue.  This was due, in part, to enthusiastic adults participating in Halloween festivities.  According to a recent informal Halloween Consumer Survey, adults have not lost their fascination with the holiday once thought to be exclusively for children. 

With strong early sales reported by various Halloween merchants, it appears that Halloween will once again fill the retail gap between back-to-school and the holiday season.

According to NRF's Halloween Consumer Survey:

  • Halloween remains extremely popular among adults with 65% of those polled planning to participate in Halloween activities.
     

  • Strong Halloween sales are predicted for 1997, with 68% of consumers planning to spend up to $50 and 32% planning to spend over $100.
     

  • 83% of parents surveyed will have children participating in Halloween activities.
     

  • Halloween remains second only to the holiday season in home decorating, with 63% of adults planning to decorate their homes.

    Halloween Retail Statistics:
     

  • Projected Halloween candy sales for 1997 -- $950 million
     

  • Projected Halloween greeting card sales -- $50 million
     

  • Halloween costume sales for 1994 – $1 billion dollars

    Halloween Trends for 1997:
     

  • Halloween retailers begin to appear in local malls and shops as early as August.
     

  • Although traditional costumes such as Dracula, Frankenstein and Elvis will always remain fan-favorites, hit films such as "Batman and Robin", Disney's "Hercules", "Scream" and "Spawn" have inspired a new generation of Halloween favorites.

    *Sources:   National Confectioners Association; Greeting Card Association; National Costumers Association

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